I’ll be honest, there are a half dozen sustainable fashion stores in Vienna, and not all of them are in here. It’s just that not all are created equal. Some are leftover from the last decade, when sustainable fashion was uniformly blah and for hikers and hippies. Some supposedly ethical stores are filled with synthetics from Asia.
Instead, I would like to direct you to the very best sustainable fashion stores in Vienna, full of sleek, modern, wearable items that will garner you compliments instead of a raised eyebrow. The list is short, but that just leaves you more time for cultural activities!
This store is filled with men’s and women’s everyday basics and famously eco-friendly European fashion like King’s of Indigo denim, Knowledge Cotton Apparel t-shirts, Armed Angels sweaters and blouses, and of course People Tree.
Porzellangasse 14-16, Alsergrund
Curated by the minimalist and eco-friendly Swiss backpack brand, QWSTION, this store also features other fashion brands that share QWSTION’s sustainability and style ethos. You’ll find perfume, shoes, coffee table books, jewelry, travel and tech accessories, stylish travel guides, Monokel’s recycled acetate sunglasses, and clothing for both men and women by the Viennese label Miyagi and A Kind of Guise.
Zieglergasse 38, Laimgrub
All the lingerie in this little boutique (translated to “crazy love”) is sustainable and ethical. Find delicate underthings made of upcycled Viennese lace, organic cotton, or recycled polyester. Not all the swimwear was sustainable when I stopped in, but if you ask for it, you’ll be directed to the right brands.
Barnabitengasse 14, Laimgrub