Despite the fact that sustainable shopping has become much more accessible than it was a decade ago, and consumers are in fact buying more sustainably-marketed consumer goods, packaging is still a nightmare for both brands and shoppers. Why does it seem so impossible to find truly eco-friendly packaging options? Why does it seem like there is always more packaging than necessary involved in getting a product from A to B? Why are there such huge minimums? And does eco-friendly packaging have to be so ugly?