The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

We do the research to bring you sustainable, ethical, and non-toxic fashion, beauty, and home choices.

I’m Alden Wicker, journalist, sustainable fashion expert, and soon-to-be book author. My book To Dye For: How Toxic Fashion Is Making Us Sick — and How We can Fight Back is coming out in June 2023. You can pre-order it here.

I started EcoCult in 2013 because there were almost no publications willing to talk honestly about what fashion is doing to the planet and people. A lot has changed since then. Everybody — from the most glamorous influencers and celebrities to the glossiest fashion magazines and even government officials — is talking about how we need to completely reform the global fashion industry. And yet, it’s still hard to find reliable and honest advice about how to choose clothing that is safe for you and safe for the planet.

Sometimes bad information is spread intentionally through greenwashing campaigns trying to sell you something. Sometimes it’s unintentionally spread through the copy-pasting of factoids by well-meaning bloggers, writers, and influencers. Sometimes it’s both.

That’s where EcoCult comes in. This website has grown from the passion project of one woman to an internationally respected information hub with a half-dozen regular contributors. We write about the big ideas and issues at the collision of our innate desire to feel confident and beautiful, our need for clothing that is non-toxic, and our hopes for a better world. We’re here to find the truth (whatever that is today in the fast-moving fashion industry) and share it with you so you can build a wardrobe that feels right for you.

Starting in 2023, we’re going to be putting a larger focus on the chemicals in clothing: what they are, and how to avoid them for your and your family’s health. Got eczema, an autoimmune disease, allergies, or in recovery from cancer? We’re here to give you the most cutting-edge advice on non-toxic clothing.

We rely on our readers to survive and thrive. Do you have a question that needs answering, or have you found something on Ecocult that needs correcting? We would love to hear how we can help you! Please get in touch here.



EcoCult’s Statement of Ethics

EcoCult financially supports our editorial work through banner advertising, affiliate links, and sponsored content.

We hope that companies who wish to sponsor content on EcoCult are doing so because they recognize the value of EcoCult’s readership and the quality of EcoCult’s editorial. While EcoCult’s founder Alden does review all content for accuracy and style (and will veto any brand who wants to greenwash) a brand’s decision to sponsor EcoCult’s content has absolutely no bearing on Alden Wicker’s independent journalism. To be more clear: sponsoring content on EcoCult will in no way influence Alden’s journalism and will absolutely not garner a mention in her articles, whether on EcoCult or elsewhere. Any brand that mentions this as an objective of sponsorship will not be allowed to advertise on EcoCult.

Affiliate links pay us a portion of the sale price if we recommend an item and you click through to buy it. We are proud to say that our shopping guides in 2023 have been revamped to rank products by sustainability, usefulness, quality, and aesthetics, and to include any downsides we think you should know about. We want you to quickly and easily choose the best product for you, because the most sustainable thing is to only buy it once and keep it for as long as possible! We do try to test the products that we are recommending, but due to our limited budgets, we can’t test everything. If you have experience with a brand or product, we invite you to comment on the article or email us at [email protected] to share your experience. It’s a delicate balancing act by our wonderful shopping editors, funding our work while only recommending items we really believe in. While an affiliate program is not required to be featured in a shopping guide, should we be choosing between two equivalent brands, we will choose the one with the affiliate program.

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Affiliate Links

EcoCult sometimes uses URLs that pay us when you click through or buy the product, which supports our quality editorial work. But we won’t ever post anything that we don’t love and believe in. If you have questions or concerns about our recommendations, email us at [email protected].