Stephanie Sica, Author at Ecocult®

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Stephanie Sica
Nov 20, 2018

It’s really important for you to know that launching a new brand, especially an ethical brand, is not easy. But small brands do it all the time (some better than others). Here are the 6 steps to launching your brand.

Why It’s Important Not to Confuse PR and Influencer Marketing

Beauty

Why It’s Important Not to Confuse PR and Influencer Marketing

by
Stephanie Sica
Jul 16, 2018

First thing’s first: They are completely different. (Despite how many people confuse the two!) Think of them as two different disciplines under the same umbrella of communications. In fact, they are often handled by two completely different people, teams or even companies.

How Much Does PR Cost, and What Do You Get for That Money?

Beauty

How Much Does PR Cost, and What Do You Get for That Money?

by
Stephanie Sica
Mar 19, 2018

Stephanie is a native New Yorker and publicist who selectively represents ethical or sustainable brands. I’ve fielded this question in excess as of late: What can I expect in return for contracting PR efforts? And I understand why! Ethical or sustainable brands are especially budget-conscious, being that they manage the...

The Unexpected Way Your Fast Fashion Wardrobe Is Sabotaging Your Career

Fashion

The Unexpected Way Your Fast Fashion Wardrobe Is Sabotaging Your Career

by
Stephanie Sica
Feb 26, 2018

Since launching my company, Orchard and Broome, I’ve found myself working insane hours (#girlboss #startuplife), and having an incredibly hard time making decisions of all sorts: clothing, food, scheduling, you name it. As a result, I often find myself staring at my embarrassingly packed closet with “nothing to wear.” Sound...

The 20 Best Organic and Fair Trade Coffee Shops in NYC for Meetings

Food

The 20 Best Organic and Fair Trade Coffee Shops in NYC for Meetings

by
Stephanie Sica
Jan 23, 2018

It's hard to find a coffee shop that makes a solid cup of organic or Fair Trade coffee, has a great atmosphere, and is conducive to conversation. But these are, in my humble opinion, the best places to have a productive meeting with the conscious coffee set.

Sustainable and toxin-free living

Stephanie Sica

More from Stephanie

Why It’s Important Not to Confuse PR and Influencer Marketing

How Much Does PR Cost, and What Do You Get for That Money?

The Unexpected Way Your Fast Fashion Wardrobe Is Sabotaging Your Career

The 20 Best Organic and Fair Trade Coffee Shops in NYC for Meetings

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Stephanie Sica

More from Stephanie

Your 6-Step PR Plan for Launching an Ethical Brand

Why It’s Important Not to Confuse PR and Influencer Marketing

How Much Does PR Cost, and What Do You Get for That Money?

The Unexpected Way Your Fast Fashion Wardrobe Is Sabotaging Your Career

The 20 Best Organic and Fair Trade Coffee Shops in NYC for Meetings

Load More Stories

Load More Stories