Is bamboo fabric a sustainable silver bullet for fashion? Nope. First, because bamboo fabric is not technically bamboo anymore.
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Australian fashion may be synonymous with swimwear brands—and with some of the best beaches in the world, that stereotype is true—but there’s so much more to the antipodean fashion industry than what’s seen by the rest of the world.
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The market for adaptive fashion is largely untapped, even though it has an expected global value of $349.9 billion by 2023. Here are some indie brands leading the way.
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Traceability and transparency are vital for a sustainable and ethical fashion industry. But most fashion brands have no idea what goes on in their supply chains. These technologies can help fix that.
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As more brand-name sustainable fabrics are launched, fashion brands are jumping at the opportunity to incorporate them into their products. But buyer beware, they’re rarely the sustainability silver bullets brands would have you believe.
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