My inbox is positively overflowing with perky pitches from companies who want me to write about their product in honor of Earth Day, which is next week. Actually, that’s not true. I’ve been deleting them without even reading them. So my inbox is pretty free and clear of “Celebrate Earth day with our…” subject lines. Oops, another one just arrived. Sigh.
I say this every year, but every day is Earth Day at EcoCult. And every product on EcoCult is eco-friendly. Last year I threw brands a bone and put together a list of product launches and initiatives, but this year… I’m just exhausted. We need to move on from this paradigm of releasing special organic products with pithy “love your mother” slogans once a year. Many brands have moved on — they’re working on this all year long, and don’t need a holiday to innovate. I mean, I get it. PR will take any opportunity to get more press and if Fox will only cover this shit once a year, fine. But still.
So this year for Earth Day, don’t shop. Advocate. Pick a subject you care about and tell your representative or favorite brand you want something done. It can be single-use plastic, the recyclables crisis, rayon made from endangered rainforests, microfibers, toxic textile finishes, whatever.
Then donate. Pick an advocacy organization and give them money.
Though, if you wanted to enter this amazing sustainable multi-brand giveaway with a donation element to Surfrider, well, I wouldn’t blame you.
And if you’re in NYC, swing by the Earth Love Festival by Oceanic and House of Yes on Sunday to see me have strong opinions on how to live a plastic-free life, especially when it comes to fashion.
Finally, I had an interview with The New Age Nomad Podcast. I’m sorry about the technical difficulties — my voice drops out for a couple seconds here and there, but you can still get all the points I’m trying to make. (If it really bothers you, tell NPR to bring me back in the studio and then it will be perfect!)
You can’t just classify a fiber as good or bad. | Sourcing Journal
I’m all about this Adidas 100% recyclable shoe. | Fast Company
“Are you just saying that, like, capitalism is bad?” Katsaros asks. “Is that what you’re getting at?” He stares at me deadpan for a couple seconds, before a gallows-humor smile spreads across his face. “Yeah. Definitely.” (This is about Facebook, not fashion. But I keep thinking about this line in the context of fast fashion.) | Vanity Fair
She’s traveled the globe and spent countless hours on the phone with experts and industry insiders in an attempt to track down the source of commonly cited industry figures. Some — like the idea that the apparel industry employs one in six people worldwide, or that 80 percent of garment workers are women — seemed to be simply made up. | Business of Fashion
Ok, Scandinavian hygge enthusiasts — you have to read this story on a Norweigan sweater collector. | Craftsmanship Quarterly
What Kate Spade learned when they started manufacturing in Rwanda. | Sourcing Journal
Ferragamo has a sustainable fashion exhibit at their museum in Italy right now. I want the shoes. | Ferragamo
The Bangladesh government is really not ready to start inspecting factories on its own again. | Sourcing Journal
New York City might ban fur. | CBS
This spring it’s all about… not buying anything. | Glamour UK
Are plastic bag bans backfiring? A researcher says yes, and that we should consider fees instead. | NPR
Here are the winners of H&M’s most recent Global Change award. | H&M
“The selfie element was a vehicle—it was a hook that allowed me to talk about shark conservation,” Gekoski says. “That’s the joy of social media. I want people to feel something. If something happens to me along the way, I’ll know I’ve done it for a noble or right cause. My camera was a weapon and a force for good.” Oooooorrr it’s a way to get people to do deadly stupid things for likes. | Outside
Brands, I thought you might be interested in this new 100% certified home-compostable mailer. | No Issue
Bathing suits are terrible for the environment. | Fast Company