The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

The Ultimate Guide to Sustainable Fashion in Amsterdam

As if there wasn’t enough about Amsterdam to steal your eco-friendly heart – bikes and bike lanes, stroopwafels, pretty houses, and electric boat rides down the canals – this beautiful city also has a thriving sustainable fashion scene!

Here, it’s all about sleek, practical fashion, sourced from the best eco-friendly and ethical brands on the European continent. If you’ve been wondering how to put together an ethical outfit that works well on a bike or in the office, in sunshine or rain, the Dutch have got you covered.

Here’s where to shop for ethical fashion while you’re in Amsterdam:

Fashion for Good

Rokin 102

Before you do anything, make your first stop at Fashion for Good, the world’s first museum dedicated to the topic of sustainable fashion innovation. This initiative has a co-working component for the circular apparel community and an accelerator for fashion tech companies. But the best part is the three-floor public museum, where you can learn about sustainable fashion and dive into all the technological advances and start-ups in the space. It’s really fun, engaging, and educational! Grab a digital bracelet made of hemp and recycled plastic in the entryway after learning some shocking facts about fashion. Then, as you move from exhibit to exhibit, tap it on various prompts for actions you can take in your personal life. Afterwards, your action plan will be emailed to you.

And don’t fret – there is shopping! They have a museum store selling brands representing a rotating theme of sustainable innovation. Find fish skin purses, recycled polyester clothing, and much more.

O My Bag

Ceintuurbaan 117-H

Opened in the spring of 2018, this is the flagship store of the ethical Dutch company O My Bag, whose purpose is to produce beautiful, eco-friendly, long-lasting leather bags that provide small communities in India with a sustainable livelihood. Most of the bags are made from vegetable-tanned leather, free of harmful chemicals like chromium. The cow hides are sourced locally to the tannery in Kolkata, India, and are a waste product from the meat industry. Their Canvas Collection is made from GOTS-certificated cotton, while the lining and dust bags all comes from the Anandi Eco-Farm project, which provides non-GMO seeds, technical support, training on organic production to farmers, and advises how to protect the local environment and health within their communities. Most importantly, the bags are of incredibly quality and beauty. I have both a laptop purse and a wallet and love them both! And you can even bring in your old unwanted O My Bag and trade it in for another piece from their lending library. How cool is that?

Charlie + Mary

Gerard Doustraat 84

Find beautifully curated sustainable men’s and women’s fashion, like Popupshop, wunder[werk], l’herbe rouge, Knowledge Cotton Apparel, and People Tree. This was my favorite shop that I visited!

Denham sustainable fashion

Denham Concept Shop

Prinsengracht 495, De 9 Straatjes, Centrum

As a denim nerd, I was blown away by this store, which sells men and women’s Japanese and Italian selvage denim, plus other apparel made with sustainable textiles such as cupro, modal, and lyocell. Plus, they do repairs, hemming, and patching. I picked up a gorgeous indigo-dyed button down shirt. It’s a great place to get some of that signature Dutch style.

non-toxic skincare Amsterdam


Keizersgracht 357, De 9 Straatjes Centrum

For every purchase of a paraben-free skincare and bath product, 1 euro goes toward clean drinking water projects all over the world.

sustainable fashion Amsterdam


Haarlemmerstraat 36, Centrum

There’s a lot to like about this shop, which crams a lot of fair trade, ethical, and sustainable fashion for both men and women into a small space. Look for Swedish Stockings, O My Bag, and Armed Angels.


Utrechtsestraat 37

Find sustainable, vegan, and ethical fashion in this store.

Studio Jux

Ceintuurbaan 252

The flagship store of a fantastic sustainable Dutch label, whose collection is made in their own factory, women empowerment projects, and social enterprises that are based in Kathmandu, Nepal. They also feature other ethical brands alongside their own clothing.


Haarlemmerstraat 110 

This store features fair trade and sustainable fashion and home goods.

Impact Shop

Molsteeg 8

Newly opened in 2018, this shop features fun and colorful ethical and sustainable fashion.


Prisengracht 581-1

This store carries classic and simple sustainable fashion and clean beauty.

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