Sustainable and toxin-free living

Sustainable and toxin-free living

Your 6-Step PR Plan for Launching an Ethical Brand

  • by
  • Nov 20, 2018
It’s really important for you to know that launching a new brand, especially an ethical brand, is not easy. But small brands do it all the time (some better than others). Here are the 6 steps to launching your brand.

Read More

More from PR

5 Huge Social Media Mistakes I See Ethical Brands Make

  • by
  • Jul 31, 2018
Some sustainable brands seem to just have a knack for the digital space, but most socially-conscious business owners have backgrounds in areas like textiles, food, corporate social responsibility, or whatever their respective craft may be. While they may be experts in their fields, it’s a difficult task to let the world know in a fun, relatable way!
Read More

Why It’s Important Not to Confuse PR and Influencer Marketing

  • by
  • Jul 16, 2018
First thing’s first: They are completely different. (Despite how many people confuse the two!) Think of them as two different disciplines under the same umbrella of communications. In fact, they are often handled by two completely different people, teams or even companies.
Read More

Hey Small Brands: Here’s How to Not Get Burned by Influencers

  • by
  • May 7, 2018
There's been a lot of chatter in the ethical fashion space lately about how small brands keep getting "burned" by influencers. I really do understand how difficult it is to be a tiny ethical brand, so here are some tips that might help as you work with influencers.
Read More

How Much Does PR Cost, and What Do You Get for That Money?

  • by
  • Mar 19, 2018
Stephanie is a native New Yorker and publicist who selectively represents ethical or sustainable brands.I’ve fielded this question in excess as of late: What can I expect in return for contracting PR efforts? And I understand why! Ethical or sustainable brands are especially budget-conscious, being that they manage the inherent...
Read More

4 Reasons Why Sustainable Brands Should Beware of Traditional PR Firms

  • by
  • Jan 3, 2018
The realm of “sustainability” is one that publicists want to dive into… and capitalize on. But they might find themselves in hot water, though, with journalists, eco-bloggers and their own clients. Here’s why.
Read More