Your 6-Step PR Plan for Launching an Ethical Brand

by Stephanie Sica
Nov 20, 2018

It’s really important for you to know that launching a new brand, especially an ethical brand, is not easy. But small brands do it all the time (some better than others). Here are the 6 steps to launching your brand.

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Beauty

Hey New Ethical Brands! Here’s How to Convince People to Buy Your Sustainable Product

by Stephanie Sica
Aug 21, 2018

Will people buy a product just because it's sustainable? The research says no. Millennials claim to care to shop sustainably, but that isn’t what’s reflected in their purchasing patterns. After years of doing branding and media relations work with ethical and sustainable brands, my most valuable advice is this:

Beauty

5 Huge Social Media Mistakes I See Ethical Brands Make

by Contributor
Jul 31, 2018

Some sustainable brands seem to just have a knack for the digital space, but most socially-conscious business owners have backgrounds in areas like textiles, food, corporate social responsibility, or whatever their respective craft may be. While they may be experts in their fields, it’s a difficult task to let the world know in a fun, relatable way!

Beauty

Why It’s Important Not to Confuse PR and Influencer Marketing

by Stephanie Sica
Jul 16, 2018

First thing’s first: They are completely different. (Despite how many people confuse the two!) Think of them as two different disciplines under the same umbrella of communications. In fact, they are often handled by two completely different people, teams or even companies.

Beauty

Hey Small Brands: Here’s How to Not Get Burned by Influencers

by Alden Wicker
May 7, 2018

There's been a lot of chatter in the ethical fashion space lately about how small brands keep getting "burned" by influencers. I really do understand how difficult it is to be a tiny ethical brand, so here are some tips that might help as you work with influencers.

Beauty

How Much Does PR Cost, and What Do You Get for That Money?

by Stephanie Sica
Mar 19, 2018

Stephanie is a native New Yorker and publicist who selectively represents ethical or sustainable brands. I’ve fielded this question in excess as of late: What can I expect in return for contracting PR efforts? And I understand why! Ethical or sustainable brands are especially budget-conscious, being that they manage the...

The world's trusted guide to sustainable and ethical fashion

More from PR

Why It’s Important Not to Confuse PR and Influencer Marketing

Hey Small Brands: Here’s How to Not Get Burned by Influencers

How Much Does PR Cost, and What Do You Get for That Money?

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