How I’m Livin’: Maja Svensson of Elsa and Me

Maja (pronounced Maya) crafts custom-made, ladylike, dresses of organic cotton that are meant to be worn in the boardroom and the bar for happy hour, through her brand Elsa and Me. Thoughtful and soft-spoken, yet strong when it comes to adhering to her values, this smart Swede left her corporate job in just 2012 to pursue her dream of designing timeless basics for the striving eco-friendly set.