The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

5 Huge Social Media Mistakes I See Ethical Brands Make

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  • Jul 31, 2018
Some sustainable brands seem to just have a knack for the digital space, but most socially-conscious business owners have backgrounds in areas like textiles, food, corporate social responsibility, or whatever their respective craft may be. While they may be experts in their fields, it’s a difficult task to let the world know in a fun, relatable way!

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More from Marketing

Why It’s Important Not to Confuse PR and Influencer Marketing

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  • Jul 16, 2018
First thing’s first: They are completely different. (Despite how many people confuse the two!) Think of them as two different disciplines under the same umbrella of communications. In fact, they are often handled by two completely different people, teams or even companies.
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Hey Small Brands: Here’s How to Not Get Burned by Influencers

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  • May 7, 2018
There's been a lot of chatter in the ethical fashion space lately about how small brands keep getting "burned" by influencers. I really do understand how difficult it is to be a tiny ethical brand, so here are some tips that might help as you work with influencers.
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Why You Shouldn’t Try to Bootstrap Your Artisan, Ethical, Sustainable Brand

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  • Jan 10, 2018
Particularly with artisan, ethical brands, there’s an inclination to believe that bootstrapping is the honest, noble approach to growing your brand. But that can be a damaging myth to founders.
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