This Earth Day, Stop Wasting Money and Time on “Consumer Education.” It Doesn’t Work.

by Alden Wicker
Apr 20, 2018

If you're spending Earth Day educating people on their personal choices, you're doing it wrong. Here's all the evidence of why consumer education doesn't work, which campaigns have been successful, and what we can learn from them.

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The 6 Most Powerful Ways to Celebrate Earth Day

by Alden Wicker
Apr 19, 2017

I see Earth Day's focus as two-fold: raise awareness of the environmental issues that face us, and do something to provide a provable help the environment. Here's how to do that the right way.

Beauty

The 10 Types of Sustainable People: Which One Are You?

by Alden Wicker
Apr 22, 2015

So you want to live more consciously. Great! But … where do you start? Well, the options can be a bit overwhelming. You can’t just wake up on Earth Day and “live sustainably” any more than you can wake up and run the New York City Marathon. It takes training,...

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What Does Sustainability Mean, Anyway?

by Alden Wicker
Apr 22, 2014

In honor of Earth Day, instead of doing product roundups or event listings, I decided to do something more simple, and get back to the roots of what I do here on EcoCult. I wrote this post on what “sustainability” means for the sustainable fashion site Zady. Even though it’s...

Beauty

Go Shopping at ABC Carpet & Home to Plant a Tree

by Alden Wicker
Apr 21, 2014

ABC Home is celebrating Earth Day the best way: by planting trees! Throught April 22nd, for every in–store purchase at the 888 Broadway store, ABC will plant a tree with The Carbon Poverty Reduction Program, led by Professor Wangari Maathai’s Green Belt Movement. A tree will be planted with the...

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