Particularly with artisan, ethical brands, there’s an inclination to believe that bootstrapping is the honest, noble approach to growing your brand. But that can be a damaging myth to founders.
This might have been the first trip in which I arrived home, pulled everything out of my suitcase, and smiled. I had packed just right. (Well, save for one extra item. I’ll tell you what it is.) I had achieved a French Capsule Wardrobe. So let me tell you what...