Sustainable and toxin-free living

Sustainable and toxin-free living

From TENCEL to ECONYL, We’ve Decoded 12 Sustainable Materials for You

Ever looked at a garment label and not recognised the material your dress was made of? As more brand-name sustainable fabrics are launched, fashion brands are jumping at the opportunity to incorporate them into their products. It’s an easy — if sometimes one-dimensional — way for businesses to promote their brand as more sustainable.

New research shows consumers are fairly sceptical about sustainability claims. A recent survey by Ipsos MORI for the Changing Markets Foundation and the Clean Clothes Campaign found that only 19% of shoppers in the UK trust a brand’s sustainability credentials on face value — the vast majority want verification to back up their claims. This is where branded fabrics, which come with a swathe of sustainability certifications, come into play. 

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