The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

There’s a Surprisingly Good Sustainable Fashion and Beauty Shopping Scene in Prague

You may know Prague as the city of beautiful architecture and rich history. But what you may not know is that Prague is actually a wonderful place to visit if you care about the environment, and want to do some sustainable and ethical shopping!

I know, I was surprised, too. But once I found myself a copy of the Prague Green City Guide in Berlin (it’s also available in e-book form), I started to get really excited about this stop along our train tour through Central Europe. Prague is completely walkable and has a dense network of trams and trains to get you from neighborhood to neighborhood, or you can rent a bike and take advantage of the bike paths that go along the river. There are plenty of organic and even vegan restaurants, too. If you’re feeling frustrated by the crowded tourism conditions in the historical city center, following the Green City Guide will lead you to some quiet spots and introduce you to some really cool local creatives. That certainly was the case for me!

But this is a fashion website, so I’m here to tell you about where you can go in Prague to buy the best eco-friendly fashion, clean beauty, and zero-waste supplies. Leave some room in your suitcase and your shopping budget — you’ll need it!

Nila Store

A large store with non-toxic beauty (nail polish and soap), and a wide selection of men’s and women’s ethical European labels like Swedish Hasbeens, Beaumont Organic, People Tree, Kings of Indigo, and more. Plus, find gorgeous homewares, fair trade jewelry, rugs, and coffee table books. This is quite honestly one of the best eco-fashion stores I’ve seen in Europe!

Eco Fashion Labels

This store focuses more on streetwear-focused sustainable fashion labels, with Dedicated, Fjalraven, Pinqponq, O My Bag, and other cool European labels.

Smetana Q

Stop by the cafe for lunch, then poke your head inside the shops selling fashion, homewares, jewelry, coffee table books, and wooden toys, all with modern and architectural design. and local designers that share the space. Then head upstairs find a collective of designers, including Hana  Frišoncová black-and-white upcycled fashion.

Biooo CZ

Need to restock on some organic beauty? This is your place. Located inside a shopping mall, I would describe this as like the Whole Foods personal care section, but three times as big, with cosmetics, oils, tea, zero waste supplies, cleaning products, and more by both European and U.S. brands. If you’re looking for it, it is here.

100CLASS Concept Store

Founder Vendula StoklásKová curates a unique selection of tiny designers from Central Europe who are focused on local and sustainable production. You won’t find the things here anywhere else!


Hemp is a durable and sustainable alternative to cotton that is grown locally in Central Europe. This local brand uses it to make men’s and women’s high-top and low-top canvas shoes that are a lot like Keds in their simplicity, plus bum bags, t-shirts and zip-up hoodies.


If you’re looking for a unique gift, check out this store. It features all Czech artists and sells whimsical yet modern dishes, artisanal jam and rose hip wine, postcards, portable coffee mugs, and more. (FYI: It comes up as “Linden Tree” on Google Maps.)


Last Post

Weekend Reading: How to Make Sustainable Fashion That People Will Actually Buy

Next Post

A Perfect Women's Packing List for a Train Trip Through Prague, Budapest, and Bucharest in Central Europe