I’ve been hearing from many of my friends who are fashion entrepreneurs that, for them, this has been a time of deep reflection.
Sales are down. Relationships with wholesalers have been ruptured. The frenetic pace has slowed, in some cases, almost to a halt.
Now is the time to take stock of where we are as a fashion industry, and where we want to go. Now is the time for small fashion brands to take a breath and figure out how they might fit into this changing landscape.
One of the ways I’ve felt most useful in this time is participating in live conversations geared toward Latin American designers and African and African-diaspora fashion professionals. When my words go out to hundreds of people at once, I’m answering questions, brainstorming solutions, and seeing their positive feedback, it lights me up inside. This is why I do what I do.
So when my friend Alejandra Ospina of the Latin American sustainable fashion organization Tribeco asked me if I would like to create a course for Latin American fashion professionals, I was like, “You read my mind.”
I’ve been working on this for a month now, and after much tweaking and testing by two fashion entrepreneurs I trust, I think it’s ready for its big launch.
The course I came up with is called How to Break Into the U.S. Sustainable Fashion Market. It’s a five-week course that has literally everything I could possibly say to an ambitious designer or fashion professional who wants reach the kind of conscious customer who cares about well-crafted, beautiful design — and will pay for it.
This is what you’ll find in there:
- What makes a brand truly sustainable and ethical, and the steps you need to take to be confident in using that label for yourself
- The different types of conscious consumers in the U.S. and what drives their purchasing decisions
- How to set up your website to build trust and drive sales
- Creative alternatives to the wholesale seasonal model, and what kind of sales calendar could work for your brand, and
- How to leverage publications, blogs, and social media to tell your story and drive sales.
By the end of this course, you’ll have an action plan that is customized for you and your brand. And yes, thanks to Alejandra and her team’s hard work, it comes in both Spanish and English! (I’ve linked here to the English version.) I’ve designed it with Latin American designers in mind, but what you will learn applies to Asian, African, and European designers as well. Even U.S. designers will get something out of this.
The first 100 people to sign up for the course before May 20th will get 30% off the sale price.
So don’t relegate this to the to-do list. Register today and get started.
A little more about why I’m doing this course…
I love speaking with designers and small business owners, but often I have to turn down requests for coffee because I just don’t have time to meet with everyone and do the research and writing that I cherish. I ended up having to put a price on my time, just so I could separate out the serious requests from fashion entrepreneurs, from the casual, aimless requests from people who think they might want to launch a brand at some point.
I also often get pitches from brands where I think, “The best thing I could do for you is not write about you, but give you advice on how to improve so that you’re ready for coverage!” I can send you traffic, but if your website isn’t ready for it? Then it’s a waste.
I tell myself that this is what successful women have to do (say no) but I still have to push through icky feelings whenever I steer up-and-coming designers and entrepreneurs toward a phone call that charges by the minute. Yes, it protects my time so I can get into the kind of deep-flow work I cherish. But in practice, I end up having rushed, 30-minute conversations with entrepreneurs where I can only impart a sliver of what I know.
This course, which is priced at $199 ($139.30 with the discount) is the perfect solution. It allows me to efficiently and affordably teach what I know to an unlimited number of sustainable (or aspiring-to-be sustainable) fashion professionals. It’s jam-packed with information, readings, quizzes, worksheets, videos, and more. And if after you’re done you still have questions for me that are specific to your brand? Drop me a line and we can set up a consult. But this will give you a good grounding in the concepts you need to know as a sustainable fashion entrepreneur.
Making this course for you is also a way for me to stay unbiased in my reporting. For transparency’s sake, I am paid a portion of the sale price of every course sold. So obviously, I want you to take it! But I don’t see who is buying the course, only the number of people buying it. So, don’t take the course to get on my good side and gain coverage. Take this course because you’re really serious about taking your business to the next level.
Ready to get started? Sign up here.