The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion


New Patagonia Video Will Inspire You to Leave Behind Consumerism. Forever.

Patagonia video

Patagonia has pretty well established itself as the ethical and sustainable clothing maker of choice for environmentalists. But just to add another reason to the top of the Everest-high pile, they made this video.

This mini documnetary profiles Salt of the Earth types–a farmer, a maple syrup maker, a long-distance hiker, a surfer–who have a Patagonia item they’ve kept for 11 years or longer. Not only will this video inspire you to put more thought into choosing high-quality clothing that will last forever, it also will make you want to leave the city and go live on a beach in Mexico, or on a maple syrup farm.

Maybe send this around to all your family members and friend before Black Friday.

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