This post is generously sponsored by Minzuu. As always, EcoCult only works with brands that we think are doing good things for the environment and people. Support EcoCult by supporting them!

I’ve found a new online home design store, and I’m roundly smitten. In love. Obsessed. If I was in high school, I would be doodling the name Minzuu on my Trapper Keeper.

Why? Because it’s artisan goods that are beautifully curated. The items reside in that overlapping space between global, artisan style and chic, haute design.

Japanese towels // Eco-friendly and ethical

Everything on the site is by emerging designers from diverse cultural backgrounds, using skills they’ve passed down from generation to generation. The artisans are insured a fair wage, and the items are sustainably made.


Minzuu offered to send me a few things*, and I had the most difficult time narrowing it down! I considered this beautiful green and copper mobile, or this gold photo frame.  In the end I settled on this above box for Illich’s side of the bed. It’s a good place to put all the odds and ends from his pockets at the end of the day.

Japanese towels // Eco-friendly and ethical

I also received a new set of these beautiful Japanese towels. They’re made by a company called Kontex, who has been crafting high quality towels in Imabari, Japan since 1934. Kontex towels are made from fine, garment-quality, organic cotton threads that are loosely twisted for the highest level of softness. Each towel has two sides stitched together: a smooth weave and a looped terrycloth pile.

The bath towels are slightly smaller than normal towels, but more absorbent. They have a beautiful, wabi sabi, minimalist look to them that sets them far apart from typical Crate & Barrel towels. I love the way the terry side feels on my skin after stepping out of the shower or washing my face.

Also, Japanese style. Come on. It’s so chic.

Japanese towels // Eco-friendly and ethical