The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

I Spy a Designer Shirt With an Environmental Message by Kenzo

Kenzo No Fish No Nothing

What a lovely little Easter Egg, hiding in the pages of Marie Claire: this graphic tee emblazoned with the phrase, “No Fish No Nothing,” and other statistics about the alarming decline of marine life related to overfishing and pollution.

In other words, a fashion moment with a heart.

Kenzo No Fish No Nothing collaboration with Blue Marine Foundation

Marie Claire didn’t even highlight the fact that the sale of this shirt, and its many iterations for men and women, will go to support the Blue Marine Foundation (which I discovered after some digging). They just thought it looked cool, and played perfectly into the bold graffiti/slogan moment fashion is having. The creative directors at the quirky-cool brand Kenzo, Carol Lim and Humberto Leon, are both California natives, making the collaboration a natural fit with their loves of waves. They even have some excellent advice on eating sustainable seafood on their website!

If you’re looking to buy a statement embroidered sweater, embroidered sweatshirt, a classy wave-print tank, graffiti sweatshirt, a miniskirt with personality, or an amazing t-shirt this season, this would be the place to get it.

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