The world's trusted guide to sustainable and ethical fashion

The world's trusted guide to sustainable and ethical fashion

Save a Fruit or Vegetable. Drink Eden



In the U.S., we throw away close to 40% of the food we grow.

Don’t worry, it’s not your fault. It’s not that you forgot to cook that red bell pepper and it rotted in your crisper.

The problem starts much earlier, before the produce even makes it to the supermarket. In many cases, the produce doesn’t meet supermarkets’ strict and, frankly, a bit weird cosmetic standards. It has to be the exact right size and shape, or else it is dumped. (This documentary sheds some light on the problem.) When we waste food because it doesn’t look good, we ignore the most important part—the health benefits.

Eden is new company that makes fresh, cold-pressed juices from imperfectly shaped fruits and vegetables. Why imperfect fruits and vegetables? Because despite how they look, they provide the same exact health benefits as perfectly shaped fruit.

While we throw away our food, over 15 million American kids go hungry every day and don’t have access to nutritious food. The worst part is that nutritious food is available; it’s just ending up in landfills instead of in the hands of those who need it.


More than 2 in 3 adults are considered overweight or obese, and more than one-third of children and adolescents are overweight or obese. And fewer than 35% of Americans are eating the recommended daily servings of fruits and vegetable.4 So those in the U.S. who aren’t going hungry are overfed and undernourished.

While these problems can’t be solved overnight, Eden hopes to get one step closer with their line of fresh, cold-pressed juices. They’ll help limit the amount of food wasted in the U.S. by using produce that consumers and retailers usually throw away for cosmetic reasons. They’ll also make nutrient-rich food more accessible to those who struggle to get nutritious foods and those who want a simple way to improve their diets.

Help fund Eden’s Kickstarter campaign by going to And enter to win a $150 Visa giftcard from Eden through their Rafflecopter giveaway . Entering signs you up for their email list.


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