Sustainable fashion and travel for the conscious woman

Sustainable fashion and travel for the conscious woman

Coyuchi’s Genius Linen-Rental Service Means You Can Finally Afford Some Eco Luxury Sheets and Towels

This post is generously sponsored by Coyuchi. As always, EcoCult only partners with companies we believe are making the world a better place. Support EcoCult’s editorial by supporting them! 

If you’ve followed my blog for any amount of time, you know the love affair I have with Coyuchi. When we first moved into our apartment two-and-a-half years ago, I got a full set of their 100% organic cotton, ethically made jersey sheets. They are so incredibly soft and comfortable, they make getting out of bed difficult. I blame them for missing yoga this morning.

But when my husband pulled them out last weekend to make the bed (side note: my husband is amazing), I looked at them sadly. “Those have seen better days,” I murmured. They’re a bit stretched out, stained here and there with organic massage oils, and just barely washed out in the spots where we sleep.

And they’re not resellable at this point, either. So, I could drop them off at textile recycling at the farmer’s market, and then likely go order another set. But I would feel bad about it. Our bathroom shelves are a graveyard of old towels and sheets because I feel guilty dumping old sheets. Shouldn’t I use them until they fall apart like a good eco girl?

Well, Coyuchi has just offered me an elegant solution, with Coyuchi For Life, a circular subscription program where you rent their sheets, duvets, and towels for a low monthly subscription price. When your lease is up, you pick out new sheets or towels in the color and style you want, and use the box they arrive in to send back the old ones for recycling. You can choose to get new linens every 6, 12, or 24 months.

I’m obsessed with Coyuchi and think their sheets are totally worth the money, but I know that their price can be hard to swallow for some of my readers. The subscriptions make Coyuchi much more accessible – they start at $5 a month for towels and $7 a month for sheets. That’s 23 cents a night for sleeping on a cloud.

You can cancel your subscription and get a refund if you do so within 30 days of receiving your linens. If you want to cancel after that (I have no idea why you would, but let’s just do a thought experiment) Coyuchi will cancel your monthly payments once you send back your linens. If you don’t want to renew at the end of the term, you can ask for a prepaid label to send back your old linens for recycling anyway!


About Those Towels

I asked Coyuchi to let me try out their towels. They’re 100% organic cotton, loomed in India, with natural dyes. big, fluffy, and thick. It’s just so clear they’re high quality. And I know I’ve got a winner when my husband, unprompted, compliments the linens. I think I might have to get them monogrammed with Him and Her if I ever want to keep him from nabbing mine! Normally, a set would cost $128, but if you get them through the Coyuchi for Life program, you’ll save 15%.

What Happens to Your Old Linens

Right now, Coyuchi sorts your old linens into three categories: renewal, upcycling, or recycling. If renewable, the linens are sent to be cleaned in the least wasteful way possible with liquid CO2 to remove oils, particulates and odor that degrade the product. The cleaning process by TERSUS uses CO2 in a closed-loop system in which the CO2 starts out as a gas and is compressed to a liquid. Once the CO2 is in liquid form, TERSUS runs similar to your home washing machine, using an environmentally safe detergent through cleaning and rinsing cycles. At the end of the process, the pressure is released, the CO2 turns back into a gas, and the product is totally dry. The process recaptures 98% of the CO2 and eliminates the need for water, thus using fewer natural resources and producing no effluent. And because no heat is used, the product is protected against shrinkage and fiber degradation.

If the product cannot be renewed, the material will be used to make something new. If the material is too damaged to be used again, it is aggregated for recycling. Nobody has ever tried textile recycling for the home market before, so Coyuchi is contributing research to a pilot program seeking to find out the best way to recycle used linens.


The Coyuchi for Life program makes Coyuchi’s organic and high-quality bath and bedroom linens financially accessible to average consumer, plus streamlines the process of recycling them when you’re done, thus freeing up space in your tiny home without making you feel guilty about being wasteful. It’s the perfect solution for a discerning zero-waste, sustainable consumer.

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