Probiotics is a wellness buzzword that is thrown around a lot these days. A type of “good” bacteria first marketed as a food or dietary supplement, now they’re marking their territory in the beauty industry. This sector is anticipated to reach $37.8 million by 2025 and can be found in cleansers, moisturizers, masks, serums, and other skincare categories.
Bacteria are known to exist on our skin. There’s a community of them, in fact, called the microbiome found beneath the top layer of our dead skin. According to the Cleveland Clinic, there are plenty of things that can throw the bacterial balance off, such as soaps, face scrubs, and medications like antibiotics. Therefore, “Those bacteria are essential to fight infection, protect against environmental damage, regulate pH levels and keep the skin hydrated and healthy.”