Sustainable and toxin-free living

Sustainable and toxin-free living

Greenwashing Alert: What is Bamboo Fabric, and is it Sustainable?

The way ethical fashion brands promote bamboo fabric, you’d think that it’s a sustainable wonder material that’s revolutionizing the industry. Since becoming commercially widespread in the early 2000s, there have been countless claims about the benefits of bamboo fabric — from its purported antibacterial and temperature-controlling properties to its environmental credentials. 

The truth is, bamboo has been so wildly misrepresented that a few years ago, the Federal Trade Commission cracked down on the greenwashing and fined brands like Amazon, Sears, Macy’s, Leon Max, JCPenney, and Bed, Bath & Beyond for misleading customers with their “bamboo” products.

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