Sustainable and toxin-free living

Sustainable and toxin-free living

A No-Hype List of Seaweed and Algae Innovations in Fashion

Like sonar pulsing through the deep ocean, a muffled message keeps reaching my ears, each wave saying that seaweed and algae are the future of sustainable fashion. There are seaweed fibers, algae shoe soles, seaweed packaging, algae ink, and even entire couture outfits made from sheets of seaweed.

This conversation has been going on for more than a decade. And whenever I see reams of articles breathlessly talking up the revolutionary potential of a material, I want to dive in (pun intended) and examine one by one whether the actual products live up to the hype. Whether you’re a fashion designer, a sustainability manager, a design student or design professor, this breakdown will save you hours on research and thousands of dollars on product development.

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