h&mWe do love H&M. It’s the biggest user of organic cotton in the world, it has an affordable line of sustainable clothing called the Conscious Collection, it signed the Bangladesh agreement, and when we need something trendy, we know we can pop into one of its many Manhattan locations and find it, no problem.

The only problem is that it’s still fast fashion. Meaning, once you decide your H&M shirt is not cool anymore, or it ripped, or you ate too many lobster rolls and it no longer fits, there’s not a consignment shop in the city that will offer you money for it. You just throw it in the textile recycling bin at the farmer’s market and say, “Oh well.”

Not anymore. The retailer is going even further down the green path by implementing a program that would offer discounts to consumers who bring their old clothes in at H&M stores. It started in February, and will be in all of H&M’s outlets by the end of this year, according to Bloomberg.

On its U.S. site, H&M promises a voucher for 15% off one item per bag of clothing, with a limit of two vouchers per day. While Bloomberg cynically points out that H&M will almost definitely profit from giving a small discount to its customers–and then turning around and selling that old clothing for more profit–we really could care less. 

If you’re going to recycle your clothing, you might as well get a little back for it. Just make sure you take advantage of this program mindfully. Only take your clothes there if you really would buy something from H&M anyway that you’ve had on your list for a bit. Otherwise, you’re doing more environmental harm than good!

Photo credit: Flickr/twicepix