Do you want to...
You wouldn't be the only one! Elizabeth Stilwell of The Note Passer and I kept getting emails from friends and strangers who were coming to NYC, asking if we knew where to find sustainable fashion and what restaurants we recommend. There wasn’t much on the internet, sadly, so we decided to aggregate all of our messy notes and lists into one big guide for you.
Unfortunately, I am unable to accommodate every request for a sit-down or phone call to share what little wisdom I've accumulated on being a sustainable blogger. If you want to talk about blogging, and have a blog up and running already, I encourage you to apply to the Ethical Writers Coalition, a group of journalists, writers, and bloggers who seek to support and further ethical and sustainable living online and in print. With members across the world, we support, share information with, give advice to, and collaborate on projects with each other and with brands and companies who share our vision. It's sort of like a coffee meeting on steroids, every day. We are accepting as new members skilled creatives who share this vision. Membership is $20 a year.
If you are just dipping your toe into the blogging game and don't feel confident applying to the EWC, you might consider joining the Ethical Bloggers Network, another blogger network which, from what I understand, accepts bloggers of all skill levels.
Finally, while I wrote How to Pitch a Conscious Blogger for brands, current and aspiring sustainable and ethical bloggers have also found this guide useful. It covers the rules of the game when it comes to bloggers interacting with sustainable and ethical brands. So much of what I would tell you – whether you're a blogger or business owner – will be contained in this little book.
Because of the volume of pitches I receive, I am simply unable to respond to every email.
To get coverage, not only does your business have to have sustainability or social value at the core of your mission, you also have to fit into my lifestyle (late-twenties, child-free-by-choice, female, urban) and my aesthetic (modern, downtown/Brooklyn, sophisticated). Oh, and it should be unique and a new addition to the scene.
When pitching me, please include any incentives that you might be able to offer. The best choice for fairly compensating me and getting you a good ROI is an affiliate program – I prefer Skimlinks, RewardStyle, or Share-a-Sale. Directing me to a large retailer who carries your items works too. Free product to test for a review will only incentivize me if it is something I need/want, and is of value. So: High-end eco-friendly sunglasses, organic sheets, a meal, etc. You could also consider investing in a banner ad, which will ensure I think of you first whenever crafting an editorial roundup, or partnering on a sponsored post. I very rarely write up full features for free on a particular brand, even for ethical/sustainable brands. Here is why.
For more information on the subject of pitching ethical bloggers, I strongly encourage you to download and read my guide, How to Pitch a Conscious Blogger. You are not required to download this guide in order to get coverage from EcoCult. Buying this guide does not guarantee I will respond to your pitch. If you've got this pitching thing down, then by all means, skip the guide and go ahead and pitch me! However, if you follow the instructions inside, your chances of getting coverage from me and other bloggers will increase – just because your editorial coverage strategy will have improved. At the very least, you can pitch with confidence, and isn't that worth the $20?
Feeling confident about your pitch? Email me at firstname.lastname@example.org
EcoCult's Shopping Guide lists all my favorite online stores for fashion, beauty, and home design. It is highly curated, so I rarely add brands unless they are unique, beautiful, sustainable/eco-friendly, fill a hole in the marketplace, and have a variety of items to offer customers. Having an affiliate program or buying a banner ad helps a lot in this regard.
Advertising with EcoCult isn’t just about the numbers–though 64,000 page views and 45,000 unique visitors per month doesn’t hurt! It’s also about the engagement and quality of readership.
EcoCult readers are passionate about sustainable living. And when EcoCult recommends your business as a trustworthy, sustainable, ethical, effective, beautiful, or all-of-the-above business, they’ll want to get to know you better, spending quality time on your website.
If you would like to see rates for other advertising options, such as a sponsored post, dedicated newsletter, Instagram post, or something else, download my media kit.
*I do not run pre-written content.
Is there something you think EcoCult should cover, and you’re the person to write it? I am happy to take a look at your story idea for EcoCult. Send either 1. The completed story submission or 2. Your story idea and a link to a writing sample to email@example.com. I’m sorry that I can’t pay you (I can barely pay myself), but you will get my time polishing your post to perfection and your byline on EcoCult.
Please do not email me seeking to "contribute" a story about your business unless you are willing to partner with me on a sponsored post. See "advertise" above.
Email me at firstname.lastname@example.org