This is a sponsored post by a company I respect! Support EcoCult by reading about them and their mission. If you're reading this blog, I know you're interested in living more sustainably and ethically. You would never knowingly buy a product made with child labor. You wouldn't give your money to a company that discriminates based on gender, age, religion, race or sexual orientation, or that pays its CEO over 100 times what the company's average employee makes. And you definitely wouldn't knowingly support a company that destroys the environment. And yet, you – I, we – do all the time. Because of the complexity of today's global economy, we don't and can't have a personal relationship with the companies we buy from. We can only see their logo, the price, their customer service, and sometimes (but not always) the quality of the product. Hidden behind all these factors is the real story of whether a company is contributing or taking from society and the earth. I've grown frustrated with the ease in which companies can obfuscate and lie about their supply chains, and I know many of you agree. The new certification system GoodWell is trying to change that. Founded by former consultant and tech entrepreneur Pete Golbert, Goodwell has created a simple yet powerful system to ensure the companies we buy from meet essential standards of humanity – and that includes the entire supply chain, from the cotton to the boutique, the copper to the electronics store. They are currently in the process of recruiting one million consumers to join the certification, with the ambitious goal of eventually having 100% of companies worldwide operating by the GoodWell standard, a standard they see as pretty basic. If you would like to be a founding member, it's $35 to join and support a unified conscious consumer organization.
The Three Certification PointsGoodWell bases its certification on these three things: Measurement: Goodwell requires companies to measure 13 simple metrics every year. Each metric has a pass/fail threshold. A company must pass all 13 metrics in order to become GoodWell Certified. The metrics have been designed to be easy to understand, measure and report against, and are intended to reflect the minimum behavior deemed for companies to be humane in the world today. You can see them in detail here. Audit: All companies must have their metrics audited by an independent third party on an annual basis to ensure both the collection methods and results are valid. Supply Chain: In order for a company to become GoodWell Certified, they must purchase from GoodWell Certified companies. This critical element creates a cascading effect in the supply chain to make sure all levels are complying with the GoodWell standards.
Founding MembersGoodWell has a massive mission to create a world where all businesses operate with basic humanity. In order to achieve that goal, it needs funding and support. If it can successfully recruit 1,000,000 members, GoodWell will achieve three goals:
- Create a powerful voice: Imagine the power of 1 million united voices spread throughout the world, urging companies to change the way they operate!
- Provide funding: Your contribution will help to create an endowment for GoodWell called the Founders Fund, which will ensure that GoodWell can continue to fight for what is right without having to continually seek donations to further the cause. GoodWell is committed to funding its core operations through the interest earned from the Founders Fund.
- Maintain independence: The Founders Fund will ensure GoodWell's independence and dedication to the cause. It will never be forced by outside funding to compromise its values.