Last week it was rainy and cold outside, but inside a loft in the Fashion District, it was spring.
Garden Collage, a publication that marries gardening with lifestyle content – think bouquets of the week, plant-based beauty advice, flowers in iconic art, interviews with celebrities on how they connect with nature, and floral-focused events in NYC – threw a party with the publisher of big beautiful books, Phaidon, to celebrate the rose.
The party had everything a sustainable girl could ask for: gorgeous men dressed in canvas and leather aprons serving watermelon drinks, Sakara rose water, and wine, a floral crown making station, and of course a massive profusion of flowers everywhere, from the bower at the entrance, to bouquets adorning every table, and window boxes bursting with fresh, local, seasonal flowers provided by Petal by Pedal. We also enjoyed rose-inspired canapés prepared by Michelin-chef Daniel Burns of Luksus and Tørst (based on his new book, Food & Beer).
As befitting a floral salon, Guest speakers Shiva Rose, actress and founder of Shiva Rose Beauty spoke about the role of flowers in traditional Persian beauty rituals, Stephen Scanniello, Head Rosarian at the New York Botanical Garden, gave a hilarious talk about rose names, and Kate Gilman, founder of Petal by Pedal talked about the importance of getting seasonal and local flowers.
Notable attendees included Phaidon owner Debra Black and CEO Keith Fox; Ingrid Abramovitch, Editor at Hearst Design Group; Melissa Osawa, Editor at Martha Stewart Living; Mary Helen Bowers, creator of Ballet Beautiful; Kelly Framel of The Glamourai; Jamie Beck and Kevin Burg of Ann Street Studio, Katie Rodgers of Paper Fashion, and Barbara Corcoran, VP for Continuing and Public Education at the New York Botanical Garden.