It’s hard to overstate my love for the sustainable fashion brand Reformation. Every time I pass by their shop in SoHo, I have to force myself to keep going, the same way a booze hound might pause longingly in front of a wine shop. Their stuff is so sexy, so on point, so conscious.
Now, they’re making it even harder for me to pass on by.
First, they collaborated with Suzy Amis Cameron and the fashion campaign Red Carpet Green Dress for a collection called “No Red Carpet Needed,” comprised of six dresses loosely inspired by previous Oscar gowns from Red Carpet Green Dress.
Reformation will donate 25% of No Red Carpet Needed sales to MUSE School CA, the same organization that benefits from all proceeds generated by Red Carpet Green Dress.
Reformation’s design team, with input from Amis Cameron, aimed to create more wearable versions of the campaign’s red carpet gowns that would transition effortlessly from day to night with a focus on classic silhouettes that could easily remain in wardrobe rotation for years to come. Each of the six styles – named for Suzy and past winners of Red Carpet Green Dress – range in pricing from $68 to $328 and are each be offered in two color ways including navy, burgundy, black, brown and light pink.
The dresses were cut and sewn in Reformation’s factory in downtown Los Angeles. The brand’s sewing factory, the first sustainable one in the U.S., is powered exclusively by renewable energy and utilizes three sources of fabrics: rescued deadstock fabrics, re-purposed vintage clothing, and eco-friendly materials. Employed in the designs were:
- Eco Knit, made with 88% Tencel and 12% spandex. Tencel is made from biodegradable, renewable, sustainably harvested wood pulp. It’s manufactured in a closed-loop system, which means all excess materials get reused. The fabric was dyed by dye house Bluesign – certified for reducing waste and toxicity – and finished locally in Los Angeles.
- Viscose. It’s woven, dyed and finished in a Reformation sustainable partner mill in India, which has been audited by a third party to help them move past compliance and invest in their own sustainability programs. The mill is free of harmful substances such as heavy metals, dyes and formaldehydes.
- Viscose Ghost, 57% Lenzing Viscose and 43% rayon. This Viscose is manufactured by the Austrian company Lenzing, which sources trees from verified sustainably-managed forests and recycles any chemicals and waste products that result from the production process. It is woven, dyed and finished in a sustainable partner mill in China which has also been audited by a third-party. The mill is free of harmful substances such as heavy metals, dyes and formaldehydes.
- The yarns are OEKO-TEX & REACH certified, so they are free of harmful substances such as heavy metals, dyes and formaldehyde.
The No Red Carpet Needed collection is available at Reformation’s Los Angeles and New York City boutiques, as well as the online store.
Don’t Call Me Cute
This one is dear to my heart. I’m 5’2″, so I’m always paying extra and wasting my time to get things shortened at the bottom. (And sometimes at the top, too! My torso is proportionate to my size, which is to say it’s shorter than a model’s as well.)
The Don’t Call Me Cute (a.k.a. petite) collection is specially designed for ladies 5’4″ and under. It has the same sexy aesthetic (hence the name), but it won’t require a trip to the tailor. Thanks, Ref!