ABC Home is celebrating Earth Day the best way: by planting trees! Throught April 22nd, for every in–store purchase at the 888 Broadway store, ABC will plant a tree with The Carbon Poverty Reduction Program, led by Professor Wangari Maathai’s Green Belt Movement. A tree will be planted with the purchase of any amount. (Hot tip: they sell that RMS makeup everyone has been raving about! But you could go big with a Melissa Joy Manning bauble, too!)
As a gift, all shoppers will also receive a plantable bookmark. Each bookmark is made of biodegradable eco-paper, created with post-consumer materials and embedded with seeds. To plant your bookmark, simply fill a pot 2/3 full with soil, lay the bookmark down, and cover with a 1/4 inch of soil to sow. Add water, ensuring the soil is thoroughly damp. For the first 10 days water diligently, as the paper must be moist at all times. The paper will recycle into the soil and blossom into a beautiful wildflower.