Zady, one of my favorite e-commerce sites for classy conscious fashion (men, women, and kids), and Piaggio Group Americas today announced the launch of Operation: Santa. Order a gift on Zady, and a svelter-than-normal Santa Clause riding a Vespa will deliver your gift, courier-style, to your doorman or front door. Hello, cuteness!
Operation: Santa is available for orders placed on Zady.com between 12 p.m. on Monday, December 23 to 12 p.m. on Tuesday, December 24 for deliveries within select areas** in Brooklyn and Manhattan, New York. Deliveries will take place via messengers dressed as Santas on Vespas, including the just introduced premium Vespa 946, donned as “reindeer sleighs” between 8 a.m and 4 p.m. ET on December 24th, just in time for the holiday.
“Vespa is excited to partner with a like-minded brand like Zady whose underlying theme is similar to ours, connecting customers with unique finely crafted experiences and products,” said Melissa MacCaull, Vice President of Marketing for Piaggio Group Americas. “We are thrilled to work with Zady to spread Christmas cheer and be the conduit that will make it possible to receive those last-minute purchases directly to their homes.”
Operation: Santa comes on the heels of Zady opening the doors of its first brick-and-mortar presence, a holiday pop-up retail store currently located in the Delta Terminal at New York City’s LaGuardia Airport. The store is open until January 4, 2014.
“Being able to interact with our customers directly is something that is important to us, especially, as we continue to share the stories of the brands that we sell on Zady,” said Maxine Bédat, Co-founder of Zady.
As with any purchase made on Zady, 5% of proceeds will be donated to its non-profit partner, The Bootstrap Project, which works to promote and retain centuries-old crafts and customs from around the world.
** Zip Codes for delivery:
Manhattan: 10004, 10005, 10006, 10280, 10007, 10038, 10013, 10002, 10012, 10014, 10003, 10009, 10011, 10001, 10010, 10016, 10018, 10017, 10036, 10020, 10022, 10019, 10023, 10021, 10022, 10024, 10028, 10128, 10025, 10029, 10026, 10027, 10035
Brooklyn: 11222, 11211, 11206, 11205, 11201, 11217, 11238, 11231, 11215, 11232