One of my new favorite ethical fashion sites, Zady, is having a pop-up shop. But rather than place it in SoHo, they’re targeting a certain type of clientele: those who travel. The pop-up shop opened in NYC’s LaGaurdia airport’s Terminal D this week.
Makes sense, since Zady’s wares are strongly tied to a sense of place. Leather purses from Italy and coats from Maine will speak to the kind of person who seeks more authenticity than duty-free alcohol. It’s rumored this could be a first step that could eventually lead to a brick-and-mortar location. (Hopefully in a place where I don’t need a security clearance to visit!)
Five percent of every sale from the Zady Holiday Pop-up will benefit their non-profit partner, The Bootstrap Project, which works to promote and retain centuries-old crafts and customs and bring sustainable economic development to communities around the world.
“We are excited to provide our customers with an opportunity to interact in-person with the beautiful products that make up Zady and to tell the story behind these brands in a new way, says Zady Co-Founder Maxine Bédat. Co-Founding Partner Soraya Darabi adds, “the Zady holiday pop-up is another way for us to reach our customers directly, creating a community of like-minded, conscious consumers who are looking for more out of the items they purchase.”
The store will be open seven days a week during the holiday season, until January 4th, from 6 a.m. to when the last plane takes off. Stop by on your way to wherever, you jet setter, you.