There's a better way to showcase your concern for wild animals than a pink tee with an earnest, clichéd slogan. Instead, tie a silk scarf by nakedheel around your purse or hair. The first project in what will be many by nakedheel, these limited-edition silk scarves and bags benefit the birds released to commemorate the Deepwater Horizon disaster in the Gulf of Mexico. Look closely at these scarves, and you'll see pelicans entwined with oil slicks. 5% of the People for Pelicans profit will benefit International Bird Rescue, a not-for-profit organization dedicated to saving the Gulf's oiled brown pelicans and other aquatic birds in emergency situations. Down to a population of only about 100 in the Gulf of Mexico in the 1970s, the American Brown Pelican was among the first birds protected by U.S. environmental legislation. Over the next 40 years, the Gulf population was up to a promising 12,000 or so pairs. This led to the Bush-era removal of the American Brown Pelican from the Endangered Species List, effective November 2009. Six months later, the BP Deepwater Horizon oil platform exploded. According to the official government tally, 4.1 million barrels of oil leaked into the Gulf of Mexico, and the coast still remains devastated environmentally, economically and psychologically.