When I was first invited out to see the new Hotel BPM in Brooklyn, I was intrigued. It's been selected as a TripAdvisor GreenLeader and--more interestingly--is obviously into the music scene. (BPM stands for beats per minute.) I love music, and I love sustainability, so the two combined into one hotel--plus a swank website and logo--seemed like a must for a visit. But why, I wondered, had I never heard of this hotel before? Hotel BPM says it is conveniently located to Barclay's center, which is true in a sense--it's one express stop away from the Atlantic Avenue stop on the N, which pretty much goes everywhere a clueless tourist could want to go in NYC. It takes about 20 minutes to get from BPM to SoHo, 25-30 to get to Union Square and 35 to get to Time Square. But in another sense, it's in the boondocks. When I popped out of the subway on 36th Street, I thought, "Hmm, this looks like it's near SRB," a club randomly located in Brooklyn (probably to avoid noise complaints) that often hosts hot DJ acts. That would certainly make sense. But no, SRB is located on a similarly low-income street 20 blocks north. What I'm trying to say is that there is nothing worth doing around in Hotel BPM's 'hood. Like, nothing. Greenwood Cemetery is nearby, and I hear that is pleasant for New Yorkers starved for greenery and quiet. But most passable bars and restaurants start in a trickle 15 blocks north. I walked a couple blocks north, past De An's Pork Products and Money Gram, and turned down 33rd. Hotel BPM, with its electric green and black facade, stood out among the garages. (Makes sense, since a garage was knocked down to build it.) As I walked in, a musical act was loading up their van to leave. The lobby is small but clean and bright, with Top 40 music playing from Bose speakers flush in the ceiling, a leather couch accessorized with speaker pillows and swag for sale by the counter. Want a Hotel BMP shirt? Grab it here. I guess now would be a good time to point out that Hotel BPM is the brainchild of DJ BIJAL, a DJ who, after conquering clubs and private parties and satellite radio, was trying to figure out what to do next. The obvious choice was a hotel. Wait, what? Yes, a hotel. Hotel BPM is what happens when a DJ builds a mansion, tricks it out to his standards, and invites strangers to stay with him. Which, depending on who you are, is either awesome, bizarre or annoying. You pretty much get what you would expect from a very sincere and enthusiastic guy (who I suspect has some money to throw around on this project) who is not an experienced hotel manager. All the reviews say the service is fabulous--employees are committed to making sure you have a good time. But there are some kinks to be worked out. Everywhere you are hit over the head with references to electronic music--the turntable artwork in every bedroom, electric green color theme, the logo reminiscent of mixer levels, boombox pillows, the stylized blog devoted to block parties and whatever is going on at Barclay's, the fact that you get a pair of I ♥ BIJAL sunglasses upon check-in, and even the Donut Shop coffee in the rooms, which references an album by J.Dilla, all say, "Hi! We like music here. Hang out with us! It'll be great!" The lobby even used to have the DJ booth right by the door when you walked in before they decided to move it to the lounge after six months. "We want to make it an experience--we want to be a memorable part of their trip," he says. There are upsides to this slavish music devotion. When you make a reservation, you have the option of requesting music to play in the lobby and lounge. There are blackout shades in the bedrooms and you can pay $35 extra to check out at 2 p.m.--crucial if you were out until 6 a.m. The bedrooms are hooked up with sound systems--a custom Bluetooth Tivoli in the deluxe rooms and an iHome in the regular rooms--that pipes music from a bluetooth speaker into the bathroom. Or you can listen to music piped up from whatever DJ is spinning downstairs in the lounge. Plus, other nice touches, like a nice porcelain tile bathroom with light filtering through a smoked glass window, a Keurig coffeemaker, custom-designed mattresses by BIJAL which are reportedly fabulously comfortable, fresh and clean bedrooms with white Italian Frette linens and bathrobes, and turndown service with a glass carafe of water. Instead of janky, old Pay-per-View movies, you can log into your Netflix or Hulu account on the TVs. "I want to offer a very social, fun atmosphere," BIJAL told me. "The cool friend in your group--we want to be that guy." Some things are great ideas, but don't quite make it to the fabulous level. On Friday and Saturday, there's an open bar for guests from 10 to 2 p.m., though it's just beer and wine. They bring in DJs to play as well, though they're current students and recent grads of Scratch DJ Academy, so I have no idea what the quality is like. (There are occasional DJ lessons which BIJAL would like to make a regular thing.) Breakfast is free in the tiny lounge, but it's basic. The biggest complaint from guests is the thin walls, which let through way too much noise, especially when it gets to be party time. (They're in the process of putting in soundproof doors.) And there's a curated playlist going all day, progressing from indie in the morning, to guest requests from 10 to 12, through Top 40 in the afternoon and then to electronic music in the evening. But none of it is underground stuff--every song has to be purchasable on iTunes. "Every Friday we do a Spotify playlist," BIJAL tells me. "They get royalties from that because we like to support them," he says. "You know artists hate Spotify, right?" I tell him. He looks confused.