One of my favorite sustainable designers, CARRIE PARRY, won The Green Fashion Competition at Amsterdam International Fashion Week! She took home the cash prize of €15,000 after a stunning runway show in which she competed against seven other finalists for the prize.
The Central Saint Martin’s graduate and former circus costumer’s eponymous label– which she launched from her Brooklyn home barely a year ago–is already earning multiple accolades including the Ethical Fashion Forum’s 2011 Innovation U.S.A. Award, a coveted spot at Designer & Agents’ Green Room, and now top honors at AIFW’s The Green Fashion Competition.
OK, so why choose Carrie Parry to win these prestigious award?
A) She’s got the experience, with posts at Jonathan Saunders, Marc Jacobs, Norma Kamali, and fashion’s leading environmental non-profit Earth Pledge FutureFashion, which shows in the quality of her garments.
B) She recognizes the two sides to making fashion sustainable: how garments are made–with sustainably-sourced recycled, organic and carbon neutral textiles from domestic sources and artisanal communities around the world–and how garments are worn — introducing the concept of interchangeable and detachable pieces and designing with an emphasis on versatility (day to night, season to season) so we get more wear out of the garments we own, and therefore need to consume less.
“It feels amazing to be honored by such a prestigious group whose goals in advancing sustainable fashion are so matched with my own,” says designer Carrie Parry. “Seeing my collection on the runway in Amsterdam and then being named winner has been such a thrill, and I look forward to using the prize money towards continuing to redefine how we approach fashion.”
Read my interview with Carrie Parry herself to see her fave NYC restos and things to do in the city.